From Nike to Web3 marketing, Ross Plummer explains why traditional sports marketing budgets disappeared, and what it means for B2B marketing teams adapting to smaller budgets today.

12 years at Wieden and Kennedy. Two World Cups. Three Olympics. Then everything changed.

Watch the full episode with Ross Plummer on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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