Brand purpose marketing went badly wrong during lockdown. Ross Plummer on why B2B and consumer brands chasing purpose without authenticity ended up damaging trust instead of building it.

Watch the full episode with Ross Plummer on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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