Scanning 100 badges a day is the mistake killing your event leads. Eve and Franky on why chasing lead quantity over quality wastes every conversation, and how a personalised follow up changes everything.

Watch the full episode with Eve and Franky on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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