Most B2B videos don’t have a retention problem.
They have a clarity problem.

If viewers don’t immediately understand:
– what the video is about
– what they’ll learn
– how long it’s going to take

In this clip, Lee Glynn explains how to set expectations early, structure value properly, and use shorter content to pull viewers into longer-form videos like podcasts.

This is how B2B content actually builds attention over time.