In this clip, we tackle a crucial question for B2B marketers: how to define your audience effectively. The discussion centers on modeling your target audience based on your actual total available market, moving beyond general ad best practices. This approach helps in navigating the complexities of B2B lead generation and crafting a precise marketing strategy without being too broad or too narrow, especially when dealing with a niche audience.

Many B2B clients want to use LinkedIn Ads to “break open” a new industry. While the ambition is great, the math often doesn’t add up. We explain why leveraging your existing case studies and referrals in a niche where you already have traction is the fastest way to improve your ROAS (Return on Ad Spend).

🚀 The Power of Niching Down: Why temporary niching can accelerate results.

📉 The “Shiny Object” Syndrome: Why chasing new sectors prematurely dilutes your marketing power.

💰 Maximizing Ad Spend: Why it’s cheaper to sell to a market that already trusts you.

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