B2B marketing impressions mean nothing if nobody’s watching. Ross Plummer breaks down why counting impressions and reach is one of the biggest vanity metrics mistakes in B2B marketing today.

Watch the full episode with Ross Plummer on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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