Nobody signs a contract on the show floor. Eve and Franky on why B2B event ROI takes months to prove, and why chasing 100 leads a day misses the point of exhibiting altogether.

Watch the full episode with Eve and Franky on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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