B2B buying cycles average 220 days. Most people seeing your LinkedIn ads today are not in-market. And when they are ready to buy, they will not wait for your next ad. They will Google your brand or go straight to your website.

LinkedIn gets zero last-click credit. But it built the trust that got you there.

In this clip, LinkedIn ads expert Mark Woodland explains why LinkedIn is not a last-click attribution channel, why personal profiles always outperform company pages, and why dwell time matters more than click-through rate.

Clip from The Crowded Market episode with Mark Woodland, founder of Win Box.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb-media.co.uk/ and book a call.

Watch the full episode: https://youtu.be/FLcXLIyXLoA

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

Find The Crowded Market here:
🎥 Watch on YouTube: https://www.youtube.com/@TheCrowdedMarket
🎧 Listen on Spotify: https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124
🔗 Follow on LinkedIn: https://www.linkedin.com/company/the-crowded-market-podcast
📰 Subscribe to the newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7430199685010698240