Most B2B marketing teams are pouring budget into LinkedIn and waiting for leads that never arrive. Marc Woodland says the problem isn’t the platform. It’s how you’re using it.

Marc is founder of Win Box, a specialist LinkedIn ads and strategy agency. In this episode, he makes the case that treating LinkedIn as a lead vending machine is the single biggest mistake in B2B marketing. He lays out a complete playbook for using both paid and organic LinkedIn to build the kind of brand presence that turns browsers into buyers, and explains exactly why most teams are measuring it all wrong.

We cover dwell time vs click-through rate, why personal profiles always beat company pages, what to do with a £20k budget and what to do with no budget at all, and how to build a full ABM-led LinkedIn strategy from scratch. Marc also explains how to act on intent data so the pipeline your marketing is quietly building doesn’t just sit there.

B2B buying cycles average 220 days. The people seeing your content today are almost certainly not in-market right now. But they will be. And when they are, they’ll come to the brand they already trust.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb-media.co.uk/ and book a call.

0:00 Introduction
1:42 Marc Woodland and Win Box: Why LinkedIn Specialists Exist
3:15 The Biggest Mistake B2B Teams Make on LinkedIn
5:05 Why You Can’t Attribute LinkedIn Directly (And Why That’s OK)
6:55 Why Video Builds More Trust Even When It Gets Less Reach
9:00 Why Dwell Time Matters More Than Click-Through Rate
10:13 The Problem with Running Bottom-of-Funnel Ads to Cold Audiences
13:40 Why People Buy from People, Not Company Pages
16:28 Building a B2B LinkedIn Strategy from Scratch
21:50 What Content to Use for Thought Leader Ads
24:17 The £20K Budget LinkedIn Playbook
27:48 The Zero-Budget LinkedIn Playbook
31:27 Is LinkedIn Still Cringe? The Truth About Personal Brand
33:15 One Thing B2B Teams Should Stop Doing Tomorrow
34:09 Where to Find Marc Woodland

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