Full episode here: https://youtu.be/kKI1ICV_034

What type of content really works best on LinkedIn — text, images, carousels, or video?

In this clip from The Crowded Market podcast, George Terry breaks down the mystery of LinkedIn performance. Even though LinkedIn is pushing video, results aren’t always what you expect. The real answer? It’s about testing, mixing formats, and focusing on human connection.

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Key insights:
LinkedIn video doesn’t always dominate reach — but it builds trust and memorability
Text, carousels, and video all have their place in a balanced strategy
There’s no perfect formula — only consistent testing and iteration
If you’re serious about LinkedIn marketing, this clip will help you rethink your approach.

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