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In this powerful episode of The Crowded Market, Abi Markey, an experienced marketer, shares her journey through two redundancies and her battle with burn out. She discusses the emotional exhaustion of facing job losses within a short period and how she navigated these challenging career moments. This conversation offers valuable insights into maintaining mental health amidst professional setbacks.

We get into:

– Why marketing is often the first team cut (and what that really means)
– The hidden pressure of “doing everything” in B2B roles
– Early burnout signs most marketers ignore
– Why chasing progression can backfire
– The reality of freelance vs full-time security

This is what B2B marketing actually feels like when you’re in it.

If you’re running campaigns, managing stakeholders, or trying to grow your career without burning out — this one will hit.

00:00 Intro
00:16 Two redundancies in 3 months
01:06 Why “career progression” led to burnout
02:28 Why marketing teams get cut first
04:11 The pressure that caused burnout
06:05 Doing everything as a B2B marketer
07:53 Remote work and hidden burnout
11:06 Chasing Head of Marketing
12:19 The breaking point
14:43 Recognising burnout (too late)
16:07 Early warning signs marketers miss
18:59 How to avoid burnout
20:02 Moving into freelance
21:23 The myth of job security
23:56 Final lessons for B2B marketers

Find us everywhere.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts
https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

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