When times get tough, marketing is always first to be cut. Which is backwards.

If a business needs more revenue, why would you cut the team responsible for generating it?

Abi Markey on the broken logic businesses keep applying to marketing budgets, and what it really costs.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb.media and book a call.

Full episode out now on The Crowded Market.

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