“LinkedIn is cringe.” It’s one of the most common objections to building a presence on the platform.

Mark Woodland’s take: the people saying that are usually not posting. And the people who are posting are building new careers, landing new clients, and creating opportunities they never would have found otherwise.

In this clip, Mark addresses the LinkedIn cringe debate directly and closes with his single biggest piece of advice for B2B marketing teams: stop treating LinkedIn like a lead vending machine and start building a brand that people actually trust.

Clip from The Crowded Market episode with Mark Woodland, founder of Win Box.

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