I know 50% of my marketing is working, I just don’t know which half. Ross Plummer on why B2B marketing measurement struggles to prove the value of brand and emotional marketing, and why digital metrics don’t tell the whole story.

Watch the full episode with Ross Plummer on The Crowded Market, the B2B marketing podcast hosted by Luke Barnett, out now on YouTube, Spotify and Apple Podcasts.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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