A £20k LinkedIn budget. Here is exactly how Mark Woodland would spend it.

Most B2B marketing managers spread their budget too thin across too many tactics. Mark breaks down the four things that actually move the needle: a proper ABM list, thought leader ads from personal profiles, a company page that works like a landing page, and genuine platform engagement. Simple. But most teams are not doing it.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb-media.co.uk/ and book a call.

Chapters:
0:00 Introduction
0:30 Why ABM is the foundation of your LinkedIn strategy
1:15 Thought leader ads vs company page ads
2:00 Your company page gets 25% of your ad clicks for free
2:45 Why engagement beats broadcasting every time
3:20 The mindset shift that changes how you use the platform

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