In this episode of The Crowded Market, we sit down with George Terry — LinkedIn expert and co-founder of Inbox — to reveal the biggest mistakes B2B marketers make on LinkedIn. From wasted ad spend to organic growth hacks, George shares proven strategies to help you build a powerful LinkedIn presence in 2025.

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Chapters:
00:00 Intro
01:02 Who is George Terry?
02:13 The LinkedIn Ads setting wasting your budget
05:28 How to define the right audience
07:52 Targeted vs. broad campaigns
10:05 Retargeting done right
12:32 When to run ads (weekdays vs weekends)
14:02 LinkedIn’s algorithm shift explained
16:05 Content trends: video, text, carousels
19:07 Why testing beats theory
20:17 How much budget do you need?
23:22 Organic growth hacks that work
25:06 Building personal brands on LinkedIn
29:08 The future of LinkedIn
33:18 George’s final thoughts

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